The Genting Highlands Resort

The Genting Highlands ResortIntroductionGenting Highlands Malaysia is a city known as the Fun City above the Cloud, as it is quite similar to Las Vegas which isnt actu all in ally all that close. The primary draw is that, Genting is sensation of the hotspot in Malaysia where you can gamble legally. Whereas, on that point is also a theme park to keep the kids amused. The atmosphere dictated at that atomic number 18a is cooler than the steamy lowlands.Theme ParkThe cool air makes it an exhilarating experience to enjoy many outdoor rides. Whether taking unfilled drives in the Antique car or experiencing the adrenaline pumping Space Shot, its a wonderful and magical adventure of fun and excitement for the family.CasinoThe casino at Genting offers a host of exciting global-level games, among the most popular games like for an example, Roulette, Baccarat, Blackjack, and Caribbean Stud Poker. Jackpot machines are one of the tourist attractions too. International class shows and sust ain sport offer the accompanying glamour.HotelsGenting Highlands holiday resort has slightly six hotels, which is First worldly concern Hotel, Genting Hotel, Highlands Hotel, Theme Park Hotel, Resort Hotel, Maxims Hotel and Awana Genting Highlands Golf Country Resort at the mid-hill which is measure up offering up to approximately 10,000 hotel populates. The prices for these hotels are approximately afford subject where First military personnel Hotel is one of the cheapest among all.2HistoryThe story of Genting, is that most Malaysians get outing recognize it as synonymous with the rise of its piss, Hill Resort and Genting Highlands Resort are the most popular hotels in Genting Malaysia up until now. Many may non fuck off truly appreciated the mammoth task involved in the construction and the resources and reserves mobilized to ensure what it has proven up to today to be an unique successful in resort development itself.In the beginning stages, the idea of a hill reso rt was brought up by the late Tan Sri Lim Goh Tong amidst the ruckle air of Cameron Highlands in 1963. Tan Sri Lim Goh Tong was working on a project on hydro-electric power at the most popular hill resort, which is patronized generally by the British colonials seeking cool refuges from the tropical heat itself, as when he foresaw a prosperous Malaysia of the future desiring a cool-air mountain holiday resort within the reach of all Malaysians, this is when the great idea was brought upon.Besides that, on 18 Aug 1964, a technical and construction team began the task that would take approximately four years to complete the access road between Genting Sempah towards the peak of Gunung Ulu Kali. By ensuring the sound pollution and prompt construction of the hotel-resort, Tan Sri Lim Goh Tong has to spend all of his time, capital and resources, including the reserves of his family company, Kien Huat Bhd towards the making of his so called dream resort.Furthermore, since after the openi ng of their first hotel in 1971, Genting Highlands Resort has keep to grow from strength-to-strength. Whereas, the development of that area has continued to this present day to enhance Genting Highlands Resort as one of the premier holiday destination in the Malaysia/Asia while ensuring that the natural beauty of the rain tone is taken care of.In 1996, Genting Highlands Resort further developed its facility attraction by constructing a transportation shuttle service which is called Genting Skyway billet car which is as long as 3.38km transportation towards the hill-top. Genting Skyway is recognized as one of the valets Fastest Mono Cable Car in 2002 with an optimal speed of 20.7km per-hour, plus it is the Longest Cable Car in Malaysia and towards SEA region.http//www.genting.com/images/history4a.jpgTheir mission is to be committed towards innovation and the adoption of new technology to succeed great competitive advantage and to pursue personnel policies and by rewarding emplo yees which that has great performance in their montly/yearly job and contributions and also provide fitting training for employees, development and opportunities for career advancement.3BusinessGenting Highlands ResortGenting Resort is one of Southeast Asias major holiday destinations in Asia and a holiday coveted destination in Malaysia, attracting visitors from all over Malaysia, Singapore and all over the world, of importly the Asia-Pacific region.HotelsThe six hotels at the Resort itself Maxims, Genting Hotel, Theme Park Hotel, First World Hotel, Highlands Hotel and Resort Hotel with approximately total of about 10,000 hotel style, an overall occupancy rate of 68% in 2003. Also, It particularly attracts tourist from all over countries like Singapore, China, Indonesia and Taiwan.ConventionsGenting international convention centre is a place dedicated for Incentives, Meeting, Conventions and Exhibitions at the resort itself. Approximately over total of 2,208 functions were he ld at the convention centre during the year of 2003.shop and Food Beverage (FB)Shopping and FB like First World Plaza is a special-cooling obtain paradise in Malaysia, it comes with an offer for visitors to have an experience of dining, shopping and entertainment. First World Plaza has exactly 49 FB outlets, 87 retail shops and kiosks, 21 rides and attractions and 6 leisure and entertainment outlets under one area. A direct of merchandise and products are sold at many branded retail outlets, such as Camel Active, B.U.M Equipment, Dockers, Apex Pharmacy, Levis, Nike, Addidas and many more.Genting Theme ParkThe main contentment comes from Genting Theme Park itself, which comprises exactly 51 rides and attractions up to 600 video games simulators at the Resorts Outdoor and interior Theme Parks and at the First World Plaza, continues to live up to its theme of giving endless and excitement fun time at the peak of Genting Malaysia.4S StrengthsGenting Malaysia Has a strong brand nam e in the local market and good reputation among customers.Great location which is located in a hill-top where spate can enjoy cooler weather condition and the breathtaking views which is wonderful. It is easy to be accessed by either car or bus about an hour drive from KL. It is also accessible by the worlds winged and SEAs longest cable car called Genting Skyway which is 3.38km longGenting Group provides a wide range of facilities and services including hospitality and leisure business and its activities cover seaside resorts, hotels, gaming, theme parks and entertainment for the total comfort of all customers/guests.W WeaknessHigh maintenance and cost of repairs of broken stuffs/leakageLack of pecuniary resources.Lack of information provided regarding the get ons rates and details in their official sack upsite.The Customer related processes are not efficient enoughO Opportunities c give eare their current system and offering more features and services is good chance for Ge nting Hotels Group to increase sales and attract more customers locally and globally.Use of earnings, neighborly networks and blogs to attract new customers and maintain the loyalty of the excising once.Alliances with travel agencies are good opportunities for Genting Highlands to attract more guests globally.Growth of Internet users in Malaysia which brings opportunities for new market strategiesT-Threat change magnitude the number of hackers and unauthorized accessed through internet and some Customers still afraid of transact money through internet, they do not trust online payment because of realization card fraud.The economic is slowing down and all exterior changes.Increased the number of competitors due an expanding in the gaming market in the same region. For instance, Macau and Singapore.The super competitive challenges in the hotels industry and the increasing the number of stronger competitors as well as the price war and the lower costs provided by competitors.6 soma togenetic evidenceFor physical evidence, the main important part is the service itself. Which is by providing good products, the company should also provide good services, for an example, the casino, and hotels.For hotels, First world hotel is as low as RM127 per night and the facilities they provide is business center, casino, coffee shop, concierge, disabled facilities, meeting facilities, restaurant, safety deposit boxes, shops.For Tune Hotel, it is RM150 per night. The facilities they provide are Air conditioning, eat OR 2 people room provided on hourly basis, Gym, Swimming pool, 24 hours security.There are NO casino competitors out there in the whole of Malaysia.ProductFor Genting Highland, they have quite a few main key products, which is that their products are separated into four categories of products. One of the types is, Theme parks for those who manage to have excitement and adventure. There are also casinos, for those who are very attracted to gambling. Theres also th e Genting international convention center, for those who is serious about work can held meetings there. And lastly, for any customer that goes to Genting Highland, their hotels.PlaceBy having a good location in a business point of view is the most important of all. Genting Highland have the best strategic location anywhere else in Malaysia for relaxing, mostly its because of the cold weather save us as Malaysians can experience. It is one of the key points that will attract customers who love cold weathers in Malaysia.PricingFor pricing, there is not an issue at all. Genting Malaysia Bhd monopolizes the whole of Genting Highland. For example, if anyone were to visit Genting Highland, there would be no prime(a) but to stay in their hotels, because they are the only hospitality service provider. In fact, if Genting Malaysia rises the prices of hotels, we would have no choice but to stay in them. promotional materialFor promotion, Genting Malaysia emphasize so much on their advertis ing that they covered everything there is to advertising. Their campaign for the company of advertising are, newspapers, TV commercials, radios, magazines, and website. They even have promotional packages that is only particular to that one season of festive. Genting Malaysia also have a member card, called World Card this card is only for members only. What privileges that members can get its by acquire discounted hotel prices, and food. 7PeopleFor people, Genting Malaysia Bhd is mostly based as a hospitality service provider for example, hotel check-in and check-out, ticket selling, and room services. These are the operations that provide with first contact to the guests or customers which will involve the staffs and facilities. It is so crucial to treat guests or customers with politeness, and friendliness, because this will tending create values to guests or customers by increasing their satisfaction level. For example, their hotel lobbys are big enough so that it get crowded when there is a lot of people walking in and out, and with a lot of ticket counters there will not be a problem of slow service.ProcessLastly, process. This is like behind the scene of how Genting Malaysia are able to get good staffs to operate in a daily basis. Basically there are three stages in this process, which is recruiting, training and development. About recruiting, Genting Malaysia gets their recruitment from web based, and also walk in, they will then sort out their recruitment by age, academic background, and working experience. After that, even though new or old employees will undergo training, this is to have them master their skills in facial and body language talk, and communication skills. This is somewhat the most important skills to learn of all, because if there is good customer service, there are always happy customers. Lastly, the development stage. What the development stage does is to transfer or rotate jobs almost the company, this will help staffs to learn different things and develop different skills, and of course to keep the staffs excited when changing into new roles in the company.8Customer service issues on Genting MalaysiaInternet In Genting Malaysia, when internet access is free in almost every restaurant, hotels, customers are annoyed that Genting Malaysia is continuing to charge for the fees. After the customers paid for the fees, the connection are either unreliable or very slow.Untidy room Cleanliness must be a top priority as a dirty room does not only spoil the hotel reputation but turns the customers stay into an inconvenient one. Bedbugs have been found in some of the rooms at First World Hotel. It may be due to the signs of untidiness, or dusty and smelly rooms, or unclean bathrooms. In order to gain customers loyalty, the cleanliness of hotel rooms is a top priority. unhelpful and rude staff By having uncooperative and rude staffs, it will ruin the image of Genting Malaysia. Customer wants to be treated with plea sure and kindness. Showing bad attitudes from staffs is a major dissatisfactionNoise One of the main purpose customers stay in hotel is, relaxation. Noise pollution will make customers dissatisfied as they will not be sleeping well. Whereas, the image of the hotel will be downgraded towards customers perspectiveExtra Room Charge In First World Hotel, sometimes the hotel are overcharging the rooms price. Extra Room Charge is one of the most hated things that customers have to hear when they are staying in hotels. Who would want to pay for something they unknowingly spent for? Complaints in hotel never do end as long as they charge the customers for something that they do not need in the first place. Hotels must clearly refer the cost of every service or feature that must be paid for be it the use of the television, or the food.Housekeeping Ignoring the Do Not nettle Sign Invasion of privacy is one usual hotel complaints that customers do when they feel like the housekeeping staf f is checking what they are doing in the comforts of their hotel room. The customers pay for the room to relax and not a pain in the neck. Unfortunately, housekeeping personnel follow a strict schedule when making rounds and doing room cleaning so they have no choice but to do it even if the room is currently occupied. They need to peek in to check it out whether the guest is occupying the room or not.9Latest VentureGenting Malaysia announce acquisition of the echelon site on the strip and outline plans to build a 2$ billion hotel-casino complex on the 87-acre development halted by the onset of the recession almost five years ago. This will help Genting Malaysia to expend their business throughout the world, and people will take notice of their business and the company will have a high reputation towards their customers. Genting Malaysia will also benefit from business from around the world, from earnings and recognition.10ConclusionAs a conclusion, with various strengths and strate gies that Genting Malaysia has, it has a high ability to take advantages of every opportunity that can bring Genting Malaysia one step ahead. Their strengths and strategies can help them to encounter any threats that come across them. It is believed that it could help Genting Malaysia in building a stronger brand name and image, also to mother a bigger market share in the hotel and theme park industry.11RecommendationResort World Genting is known for city of entertainment. It is recommended for travellers who likes to gamble and so on. There are more than six hotels at Resort World Genting, the hotels consists of Genting Grand, Highlands hotel, Resort Hotel, Theme Park Hotel, First World Hotel, and Awana Genting Highlands. And there also compute motel which is located near the Theme Park, so budget travellers doesnt need to worry about spending too much money. Besides that, the Casino De Genting is another main attraction of the whole Resort World Genting. Casino De Genting is Asi as Best International Casino Resort, Casino De Genting is the perfect place to be when it comes to sophisticated gaming and excitement. So for people who likes to play slots, table games, and electronic table games, Casino De Genting is the perfect place for them to hang out. For people who likes adventure, Genting outdoor theme park, water park, and First World indoor theme park is the recommended place for them. The cool mountain air makes it an exhilarating experience to enjoy the rides at the outdoor theme park. Whether taking leisure drives in Antique car or the adrenaline pumping Flying Coaster, it is a magical adventure of excitement and fun for the guests. Besides that, the First World Indoor Theme Park features thrill rides, family rides, children rides and many other rides. It is recommended that customer who likes to play golf should pay a visit to Awana Genting Highlands Gold Country Resort. For customer who likes to hang out at night, there will be night entertainment available at Resort World Genting. For local Chinese travellers who likes culture, the Chin Swee Caves synagogue will be a perfect spot for them to explore. It is located at the most scenic site of Genting Highlands. Within the temple is seated a char statue of the Reverend Master Chin Swee who has long been referred to as a deity in Fujian province for his supernatural abilities to summon rain and drive away diabolical spirits.12